Unity Bank Plc has been in a race to bring the bank closer to the youth as they storm the University of Lagos with the Launch of UniFi Mobile App for quick and stress-free of bank transaction.

Unity Bank recently unveils the sign of Adekunle Gold as a brand ambassador as part of its drive on retail banking, particularly targeting the Youth market, which they poised to launch a product specifically designed for the younger generation in the 18-35 years age bracket.

A statement from the Bank’s Head of Retail Banking & SME, Mr. Funwa Akinmade indicates that “the choice of Adekunle Gold is a strategic partnership aimed at defining and reinforcing the Bank’s brand in the youth space through value creation, product innovation and creative marketing initiatives targeted at impacting the unique lifestyle of youths and encouraging the right behavior”.

Adekunle Gold, a multi-talented artist, epitomizes the composite-lifestyle-offering of the product which is designed to promote financial inclusion, encourage inspirational thinking, reward creativity and empower customers in the demography of high school students, undergraduates, NYSC members, young professionals, entrepreneurs and ‘positively disruptive innovators’.

Reacting to his engagement as Brand Ambassador, Adekunle Gold stated that: “I am excited about this partnership because it is a platform to reach teeming youth audience, who are also largely a core of my fan base by bringing them to the frontline of financial service offerings from Unity Bank Plc, an institution that seeks to support their aspirations’’.

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